showcasing the many use cases of procell battery in an exciting virtual 360° experience

Brief

Koffeecup has been commissioned by Wunderman Thompson, on the behalf of Procell, to develop an interactive web page supporting the Procell World 2020 Virtual event.

The purpose of this page is to provide a snapshot of the Procell products catalogue in an interactive and immersive experience. This would take the form of a navigable environments where users can explore different rooms filled with items that require Procell batteries.

Our Approach

We developed a Web GL module that allows users to be in a 360° environement where they can jump from hotspot to hotspot in 4 different rooms. Each of those hotspots have objects that the user can interact with to learn more about the related Procell battery.

There is a hotel room, a surgery room, a factory and a lecture theater, allowing Procell to display a wide range of products in a variety of business sectors.

At any moment, the users are able, through menus, to check all objects in this room or jump to another room.

How Did we do it

The experience was built in Unity and each room created by Koffeecup’s 3D team using a mix of bought and custom assets, allowing us to create photorealistic, bespoke rooms that match Procell products and branding.

At the beginning of the journey, the user appears in an atrium, a welcoming area where the user can select which business sectors they want to explore. From there an intuitive onboarding will guide the users through the different controls, looking around the room, jumping to a different hotspot, checking objects and all the other features the users has access to from the menu. The user is then free to explore all the rooms and hotspots.

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