Jaguar Land Rover experience Application

AR APPLICATION - Imagination

 
 
There’s nothing better than seeing what that shiny new Jaguar looks like on your driveway!
 
 
 
 

the Brief

Tasked with creating an App to market Jaguar’s shiny new releases to its customers, we partnered with Imagination to create an augmented reality app, that would be available for anyone to download onto their phones!

Customers were able to not only view, but also engage with the car though the app.

 
 
Jaguar Land Rover Experience
Jaguar Land Rover Experience
 
 

The Mechanics

The app, developed on Unity, had 5 main functionalities: AR exterior, 360º Interior, Feature Animations, Gallery, Message Center.

In the AR exterior, users can see the car projected directly into their environment. If they wanted to see the car in their garage, all they had to do was point the camera at the empty garage space and look at their screens - there's nothing better than seeing what that shiny new Jaguar looks like in your home!

In the 360º Interior section, users were transported directly into the car (the driver or the passenger seat) and take a look at the amazing new features - changing the colour of the trims to suit their preference!

The Feature Animations compiled carefully selected clips that showed how the car responded to different terrains, videos showcasing new and improved features of the car as well as the world wide reveal video that played at the launch of the car.

The Gallery was a selection of interior and exterior images and the car accessories.

In the Message Center the user received messages with information, launches and news.

Keep scrolling to see the cars that we’ve created experience apps for!

 
 
 

 
 

EVOQUE

 
 
 
Jaguar Land Rover Experience
Jaguar Land Rover Experience
Jaguar Land Rover Experience

Now available on ios & android

 

WE ALSO CREATEd

landrover evoque

retailer application

 
 

 
 

E-PACE

 
 
 
Jaguar Land Rover Experience
Jaguar Land Rover Experience

Now available on ios & android

 

WE ALSO CREATED:

JAGUAR E-PACE

retailer application

 
 

 

CREDITS

Client Imagination

Brand Jaguar Land Rover

TEAM

Head of Production Dan Lavi

Project Manager João Filipe Ferreira

Head of Interactive Lukasz Rynski

Head of 3D Ormond Taylor

3D Artist Alex Piglowski

3D Artist Matt Kite

3D Artist Pov Prokapas

Unity Developer Michal Inotlewski

Unity Developer Miroslaw Warchol

Technologist Rob Ford

QA Testing Divya Kumar

 

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