HENKEL - AUGMENTED REALITY TABLE

MIXED REALITY EXPERIENCE - Imagination

 
 
We came up with an augmented reality app, that brought a physical 3D model of a city to life, which users could navigate through.
 
 
 
 

Brief

Henkel has an extensive portfolio of amazing products and wanted us, in partnership with Imagination, to create an experience that would transport customers to a world where they could navigate through all of the products Henkel has to offer.

 
 
 
Henkel AR Table
Henkel AR Table
Henkel AR Table
Henkel AR Table
 
 
 

Our Approach

We came up with an augmented reality app, that brought a physical 3D model of a city to life, which users could navigate through.

Using an iPad Pro with the app, the user was transported into the Henkel world and could get to know their products by whizzing through the virtual city and going into buildings where all of the products were displayed and interact with them.

Check out the video above!

 
 
Henkel AR Table
Henkel AR Table
 
 

How did we do it

Two cities - a physical one on a table, printed in 3D, and a virtual one, an animated version that brings the 3D model to life.

We partnered with Imagination to create the physical model that was 3D printed and designed on Unity and Maya.

The app, developed on Unity, contains information pop-ups, 360º environments, as well as object close-ups and animations.

 
 
 
Henkel AR Table
 
Henkel AR Table
Henkel AR Table
 
 

Credits

Client Imagination

Brand Henkel

 

TEAM

Head of Production Dan Lavi

Project Manager Jennifer Ross

Project Manager João Filipe Ferreira

Head of Interactive Lukasz Rynski

Head of 3D Ormond Taylor

Lead 3D Artist Alex Piglowski

3D Artist Matt Kite

Unity Developer Michal Inotlewski

Unity Developer Miroslaw Warchol

Technologist Rob Ford

QA Testing Divya Kumar

 
 

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