Haamid is a born and bred Londoner who spent a decade in the high-stakes trenches of advertising and AAA gaming. After years at the likes of King and Unity, he’s essentially perfected the art of figuring out why players click on things and how to make sure they’re happy when they do. Having navigated the corporate machinery of the industry's giants, he’s brought that "central nervous system" expertise to our neck of the woods.

As our Studio Business Lead, Haamid handles the "full stack" of studio life: pitching, costing, and ensuring the sales pipeline doesn't spring a leak. He fits into the Koffeecup ecosystem because he values talent over fluff, specifically the kind of ambition required to solve actual problems for tech giants like Meta. It’s about managing resources without the usual agency waffle, focusing on the growth that actually counts. (Which helps.)

When he isn’t orchestrating studio growth, Haamid is likely practicing Jiu Jitsu or Hot Yoga - hobbies that involve a surprising amount of controlled breathing and physical optimism. A self-professed foodie and nature-lover, he is also a gaming superfan who genuinely counts his lucky stars to be working in the industry. It was either this or a very successful career as a restaurant critic, but the games won out.

Koffee: A Flat white, or a Builders tea if the situation requires more structural integrity.