Strongbow | Cloudy Apple

Experiential DOOH

DOOH Product Launch

Koffeecup created a wire-loop game for Strongbow’s launch of its new Cloudy apple cider and managed the entire activation in four locations across the UK.

Testing people’s dexterity, the game’s progress was fully synched with digital displays around the experiential area.

Score and leaderboard were communicated by email and accessible from a microsite – spreading the word on all social channels.

Client / Posterscope