Cross platform web ecosystem
Y.CO, the challenger brand of the superyacht industry, asked us to design and build Y.CO ONLINE, an all-immersive, interactive experience packed with dynamic new content.
Y.CO is recognised in the industry as a leader in innovation and technology and the new Y.CO ONLINE cements the company’s position as a pioneer in digital marketing. Y.CO ONLINE is optimised to provide the best online experience on all platforms, from mobile devices to Apple’s latest 5K retina display, and supports all forms of media in full screen.
Client / Y.CO
With a client base that includes some of the biggest names in the tech world it was essential that Y.CO were on the forefront of technology. Entirely re-designing an award winning website is always going to be tricky, which is exactly what Y.CO asked us to do!
Improving the user experience to showcase hundreds of yachts with thousands of high resolution images, all powered by a purpose build automated updating system and custom CMS was no mean feat.
The result was an all-new immersive, interactive experience packed with dynamic new content and optimised to provide the best online experience.
Developed as a modern responsive web application built fully in Angular JS, the purpose built API feeds both the website and native application which allows dynamic information to be filtered and displayed with ease. The entire ecosystem is hosted on a scaleable system with the platform fully localised for different markets.