Strongbow

Experiential DOOH

DOOH Product Launch

Gamification campaign promoting Strongbow’s new cloudy cider on a traditional buzz wire game.

We created a buzz wiregame and managed the entire activation in four locations across the UK. The game progress was fully synced Digital display around the experiential area screen.

Score and leaderboard were communicated by email and accessible from a microsite – spreading the word on all social channels.

Client / Posterscope